Culture Evaluation

Measuring What Makes Companies Great.

The BTB Culture Index® is a quarterly workplace culture evaluation that helps organizations measure, improve, and showcase the health of their company culture.

Demo Build Then Bless

Core Areas of Evaluation

Unlike traditional employee surveys that rely solely on opinions, the BTB Culture Index combines real workplace behaviors, verified impact activity, and employee sentiment to provide a comprehensive view of organizational culture.

Recognition Signals ®

Measures how appreciation, recognition, and encouragement are practiced throughout the organization.

  • Employee participation in recognition
  • Recognition frequency and consistency
  • Engagement around appreciation
  • Fairness of recognition distribution

Human Impact Signals ®

Measures how employees share and celebrate meaningful moments connected to real acts of generosity and impact.

  • Story participation
  • Verified impact activity
  • Community engagement
  • Consistency of participation

Culture Health Pillars ®

Measures how appreciation, recognition, and encouragement are practiced throughout the organization.

  • Leadership Trust
  • Recognition and appreciation
  • Growth and development
  • Team connection and wellbeing

A Culture Score

You Can Trust

The BTB Culture Index® evaluates organizations using measurable data collected throughout each quarter, producing a score from 0–100.

Verification is awarded quarterly and reflects an organization’s ongoing commitment to building a healthy workplace culture.

Why It Matters

A strong culture doesn’t happen by accident. Companies with healthy cultures often experience:

  • Higher employee engagement
  • Better retention
  • Stronger teamwork
  • Increased trust
  • Greater workplace satisfaction
  • Stronger employer brand reputation

The BTB Culture Index® helps organizations identify strengths, uncover opportunities, and demonstrate their commitment to creating workplaces where people thrive.

Our Commitment to Integrity

The BTB Culture Index® is built on transparency, consistency, and trust. Employee survey responses remain confidential and are used only in aggregate reporting. Organizations cannot modify scoring methodologies or influence certification standards. Every participating organization is evaluated using the same objective framework and quarterly review process.